"Going Southern" is a must-have introduction to Southern culture for anyone who wants to do business in The South. Deborah Levine is entertaining and practical in her "No-Mess Guide," written in Southern storytelling style with an anthropologist's insight. Avoid culture clash with her frank discussions of ethnicity, religion, and regional nuances. Going Southern is ideal for New Southerners, including both expats and US transplants, and those who work with them.