Anyone can have a good business idea, but it might take 39 bad ideas before a good idea takes off. Fred Schebesta, a serial entrepreneur, knows this, because it happened to him.


For the first time, Fred shares the stories, mistakes and insights from his incredible business journey to inspire you to kickstart your business idea and reach unimaginable success. He describes the highs and lows of starting a business, and reveals his ten guiding principles to build a 'phoenix' company that leaves behind a legacy.


Whether you've started several businesses, have an idea but aren't sure where to start, or are sick and tired of doing the same thing, this book is the launchpad you need to get fired up and Go Live!