Go Green, Get Rich is a compelling call to action for the development of environmental technologies as a global economic driver. The book first provides a synopsis of the history of western wealth, followed by a discussion of the financial aspects of environmental technology. It then goes on to discuss the economic, political, and educational challenges facing the industry-or the "Green Conundrum." By exploring key issues in order to accelerate widespread adoption of green environmental technologies-rising above special interest groups, improving labor practices, instituting research and development protocols, and establishing distribution channels-the author inspires the reader to take action. Go Green, Get Rich is much more than a case study: It encourages readers to participate in the green economy by joining its online community, where they can interact with other like-minded global citizens. In the hope of harnessing the creative and entrepreneurial energies of the world's youth-and the future guardians of the planet-readers are invited to enter the Green X Prize contest, a platform where members collaborate in the creation and implementation of innovative sustainability-centric ideas and endeavors. For more information, visit www.greenxprize.com.