Global Strategic Management
Autor Philippe Lasserre, Felipe Monteiroen Limba Engleză Paperback – 26 ian 2023
The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
Preț: 392.43 lei
Preț vechi: 511.88 lei
-23%
Puncte Express: 589
Carte disponibilă
Livrare economică 09-23 mai
Livrare express 25 aprilie-01 mai pentru 109.09 lei
Specificații
ISBN-13: 9781350932968
ISBN-10: 1350932965
Pagini: 688
Dimensiuni: 190 x 246 x 38 mm
Greutate: 1.28 kg
Ediția:5th edition
Editura: BLOOMSBURY ACADEMIC
Locul publicării:London, United Kingdom
ISBN-10: 1350932965
Pagini: 688
Dimensiuni: 190 x 246 x 38 mm
Greutate: 1.28 kg
Ediția:5th edition
Editura: BLOOMSBURY ACADEMIC
Locul publicării:London, United Kingdom
Cuprins
1. Globalization of Markets and Competition
2. The Emerging Global Environment
3. Globalization, Societies and Cultures
4. Globalization, Sustainable Development and Social Responsibility
5. Designing a Global Strategy
6. Assessing Countries' Attractiveness
7. Entry Strategies
8. Global Mergers, Acquisitions and Strategic Alliances
9. Global Marketing
10. Global Operations and Digital Networks
11. Global Innovation
12. Global Financial Management
13. Global Human Resource Management
14. Designing a Global Organisation
15. Current and Future Trends
16. Global Strategic Management in Action
2. The Emerging Global Environment
3. Globalization, Societies and Cultures
4. Globalization, Sustainable Development and Social Responsibility
5. Designing a Global Strategy
6. Assessing Countries' Attractiveness
7. Entry Strategies
8. Global Mergers, Acquisitions and Strategic Alliances
9. Global Marketing
10. Global Operations and Digital Networks
11. Global Innovation
12. Global Financial Management
13. Global Human Resource Management
14. Designing a Global Organisation
15. Current and Future Trends
16. Global Strategic Management in Action
Recenzii
A must-read for students and managers who want to understand and act upon the challenges that 'borderless' firms and their leaders face in a world revolutionized by disruptive change of all types, with a renewed emphasis on corporate governance and environmental and social sustainability.
This book provides a fantastic base to develop critical thinking skills around the topics of global strategic management and globalization. It offers clear explanations of important frameworks coupled with real world examples and data which students can use to understand and analyze firms, industries and countries.
The uncertainty in today's business world is greater than ever with climate change, geopolitical fragmentation and the aftershocks of the pandemic making decision-making harder than ever. This textbook provides a route map through this uncertainty with lots of fresh case studies and bang up-to-date explanations of what is happening today. It provides both practical advice and theoretical insights for students of business at every level.
I highly recommend this book on global business strategy. Including numerous real life case studies, a summary of the relevant literature and useful pedagogical tools, it is the perfect companion for both students and instructors. It analyses the environmental, social and governance issues international businesses face and covers contemporary important developments, such as cryptocurrencies. Congratulations to the authors on a very well-researched and comprehensive text!
This book is perfect for undergraduate and graduate students interested in global strategy. It offers complete coverage of the foundation knowledge needed to understand how companies navigate and thrive in the current global landscape. The latest theoretical insights are explained in a rigorous and practically relevant way and are supported by a wide range of up-to-date activities and examples that bring these topics to life.
Global Strategic Management is an invaluable textbook for students studying globalization, seamlessly blending theory and practice. The international case studies and examples are particularly useful, encouraging students to engage in the complex issues facing globalizations.
Lasserre and Monteiro's textbook on global strategic management is essential reading for all students of corporate management. I recommend it to both business executives and students alike for learning both the conceptual foundations of global strategy and examining the practical applications of these concepts.
Lasserre and Monteiro's book provides a comprehensive analysis of how companies operate in the global arena, beginning with a rich analysis of the global environment, followed by a discussion of corporate and competitive global strategies, and concluding with a pragmatic application of those concepts to functional areas of the organization. The text is didactic and accompanied by a set of interesting and informative cases. It is an invaluable resources for students of global strategy.
Lasserre and Monteiro provide a solid overview of the strategies of globally operating multinationals and the evolving global business environment. The book excels at providing tools for managers and is rich in contemporary data and case examples originating from a wide variety of industries and national contexts.
This latest edition of Global Strategic Management continues to be the best choice for business students looking to develop a deeper understanding of global business. It contains numerous practical cases and explains concepts from literature in a way that allows for their immediate application. I strongly recommend it to readers and instructors alike.
This book offers comprehensive treatment of contemporary global strategy, including coverage of born globals, emerging markets and open innovation, topics on which Monteiro is a leading authority. By highlighting the Sustainable Development Goals and the need for a post-Covid-19 "green recovery", the text equips business leaders of the future for the Decade of Action and beyond.
Lasserre and Monteiro's new version of Global Strategic Management is the best global strategy book on the market. It covers both western and emerging market contexts with a wide range of theories, models and cases, and highlights emerging issues including sustainability, digitalisation and national competitiveness. Organised in three key sections - context, strategy and management - its easy-to-follow, pedagogical approach ensures Global Strategic Management is ideal for undergraduates and postgraduate students alike.
This textbook combines academic rigor with practical relevance, addressing fundamental concepts as well as current and future trends in globalization. It provides a truly multi-faceted global perspective with 33 case studies from more than 20 countries, as well as an even larger number of practical examples.
This book provides a fantastic base to develop critical thinking skills around the topics of global strategic management and globalization. It offers clear explanations of important frameworks coupled with real world examples and data which students can use to understand and analyze firms, industries and countries.
The uncertainty in today's business world is greater than ever with climate change, geopolitical fragmentation and the aftershocks of the pandemic making decision-making harder than ever. This textbook provides a route map through this uncertainty with lots of fresh case studies and bang up-to-date explanations of what is happening today. It provides both practical advice and theoretical insights for students of business at every level.
I highly recommend this book on global business strategy. Including numerous real life case studies, a summary of the relevant literature and useful pedagogical tools, it is the perfect companion for both students and instructors. It analyses the environmental, social and governance issues international businesses face and covers contemporary important developments, such as cryptocurrencies. Congratulations to the authors on a very well-researched and comprehensive text!
This book is perfect for undergraduate and graduate students interested in global strategy. It offers complete coverage of the foundation knowledge needed to understand how companies navigate and thrive in the current global landscape. The latest theoretical insights are explained in a rigorous and practically relevant way and are supported by a wide range of up-to-date activities and examples that bring these topics to life.
Global Strategic Management is an invaluable textbook for students studying globalization, seamlessly blending theory and practice. The international case studies and examples are particularly useful, encouraging students to engage in the complex issues facing globalizations.
Lasserre and Monteiro's textbook on global strategic management is essential reading for all students of corporate management. I recommend it to both business executives and students alike for learning both the conceptual foundations of global strategy and examining the practical applications of these concepts.
Lasserre and Monteiro's book provides a comprehensive analysis of how companies operate in the global arena, beginning with a rich analysis of the global environment, followed by a discussion of corporate and competitive global strategies, and concluding with a pragmatic application of those concepts to functional areas of the organization. The text is didactic and accompanied by a set of interesting and informative cases. It is an invaluable resources for students of global strategy.
Lasserre and Monteiro provide a solid overview of the strategies of globally operating multinationals and the evolving global business environment. The book excels at providing tools for managers and is rich in contemporary data and case examples originating from a wide variety of industries and national contexts.
This latest edition of Global Strategic Management continues to be the best choice for business students looking to develop a deeper understanding of global business. It contains numerous practical cases and explains concepts from literature in a way that allows for their immediate application. I strongly recommend it to readers and instructors alike.
This book offers comprehensive treatment of contemporary global strategy, including coverage of born globals, emerging markets and open innovation, topics on which Monteiro is a leading authority. By highlighting the Sustainable Development Goals and the need for a post-Covid-19 "green recovery", the text equips business leaders of the future for the Decade of Action and beyond.
Lasserre and Monteiro's new version of Global Strategic Management is the best global strategy book on the market. It covers both western and emerging market contexts with a wide range of theories, models and cases, and highlights emerging issues including sustainability, digitalisation and national competitiveness. Organised in three key sections - context, strategy and management - its easy-to-follow, pedagogical approach ensures Global Strategic Management is ideal for undergraduates and postgraduate students alike.
This textbook combines academic rigor with practical relevance, addressing fundamental concepts as well as current and future trends in globalization. It provides a truly multi-faceted global perspective with 33 case studies from more than 20 countries, as well as an even larger number of practical examples.