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Global Perspectives on Hallyu

Editat de Seok-Kyeong Hong, Sojeong Park
en Limba Engleză Hardback – 26 ian 2027
This volume offers an in-depth examination of Hallyu (the Korean Wave), foregrounding its significance as a critical site for cultural, theoretical, and decolonial inquiry. With the emergence of globally recognized phenomena such as BTS and Squid Game, Hallyu has transitioned from a fan-based subculture in Asia to a global cultural phenomenon. This transformation necessitates a reevaluation of the phenomenon and its significance.
The volume is divided into three main parts—historicizing, theorizing, and decolonizing—each offering distinct yet interconnected approaches to interpreting Hallyu. By bringing together historical analysis, theoretical innovation, and decolonial critique, this volume demonstrates that Hallyu is a dynamic framework for understanding the shifting dynamics of global culture in the twenty-first century.
 
 
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Specificații

ISBN-13: 9789819588596
ISBN-10: 9819588596
Pagini: 313
Dimensiuni: 148 x 210 mm
Editura: Springer Verlag, Singapore

Notă biografică

Seok-Kyeong HONG is a Professor of Communication and the Director of the Center for Hallyu Studies at Seoul National University Asia Center. Hong’s research interests include digital cultural forms and practices, visual culture and visual methods, Korean popular culture, and the Korean Wave (Hallyu) in its regional and global dynamics.
Sojeong PARK is an Assistant Professor in the Department of Culture Contents at Hanyang University ERICA. As a Cultural Studies scholar, her research spans various dimensions of popular and digital culture, with particular attention to how identity and intimacy are constructed and mediated through media.

Cuprins

Chapter 1 Introduction: Why Do We Need Global Perspectives on Hallyu.- Chapter 2 The Three East Asian Cultural Waves in Europe: Chinoiserie Japonsim and Hallyu.- Chapter 3 When Does the Korean Wave Become Cultural Heritage: Selective Canonization and Institutionalization of South Korean Popular Culture.- Chapter 4 South Korean Cinema and the World: Discovering South Korea’s New Cinema and the Birth of Asian Cinema Studies in the US.- Chapter 5  K-pop in Japan: Recategorizng Popular Music and Identities.- Chapter 6 Global Trajectories of Hallyu Research: A 20-Year Meta-Analysis of Multilingual Articles.- Chapter 7 The Korean Wave from the Transnational Proximity Perspective.- Chapter 8 Making Sense of Innovations in Hallyu Creative Industries.- Chapter 9 Network Capital: The Rise of K-pop Social Networks on Online Platforms.- Chapter 10 Apologizing K-pop Idols: The Crisis of Celebrity Brands in Cancel Culture.- Chapter 11 Institutionalizing Hallyu Studies: Decolonial Knowledge Production through the Historical Landscape of East Asian Pop Culture.- Chapter12 Decolonizing Beauty: Digital Beauty Practices and Postcolonial Entanglements of K-Beauty.- Chapter 13 A Theory of Pop Cosmopolitanism: Hallyu as a Renewed Socialization to Otherness for Young Global Generations.