Global Business: Asia-Pacific Dimensions: Routledge Library Editions: Business and Economics in Asia
Editat de Erdener Kaynak, Kam-Hon Leeen Limba Engleză Paperback – 10 mar 2020
Din seria Routledge Library Editions: Business and Economics in Asia
-
Preț: 337.88 lei -
Preț: 333.44 lei -
Preț: 223.43 lei -
Preț: 337.88 lei -
Preț: 337.88 lei -
Preț: 342.18 lei -
Preț: 159.40 lei -
Preț: 337.88 lei -
Preț: 150.67 lei -
Preț: 173.98 lei -
Preț: 159.40 lei -
Preț: 223.43 lei -
Preț: 331.61 lei -
Preț: 236.24 lei -
Preț: 223.43 lei -
Preț: 337.71 lei -
Preț: 327.48 lei -
Preț: 223.43 lei -
Preț: 347.99 lei -
Preț: 337.88 lei -
Preț: 337.88 lei -
Preț: 341.85 lei -
Preț: 354.25 lei -
Preț: 160.10 lei -
Preț: 337.88 lei -
Preț: 178.61 lei -
Preț: 337.88 lei -
Preț: 341.44 lei -
Preț: 243.49 lei -
Preț: 236.24 lei -
Preț: 330.84 lei -
Preț: 177.90 lei -
Preț: 236.24 lei -
Preț: 330.51 lei
Preț: 236.24 lei
Puncte Express: 354
Carte tipărită la comandă
Livrare economică 08-22 iunie
Specificații
ISBN-13: 9781138366657
ISBN-10: 113836665X
Pagini: 478
Dimensiuni: 156 x 234 x 28 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Business and Economics in Asia
Locul publicării:Oxford, United Kingdom
ISBN-10: 113836665X
Pagini: 478
Dimensiuni: 156 x 234 x 28 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Business and Economics in Asia
Locul publicării:Oxford, United Kingdom
Cuprins
1. Role of the Asia-Pacific Region in Global Business: An Integrative Statement Erdener Kaynak Part 1. Global Business Issues 2. Asia-Pacific Dimensions of International Business: Market Structure, Development and Trade Patterns Erdener Kaynak 3. Trade Pattern Development in the Asia-Pacific Region Michael F. Duffy 4. Internationalization Processes in South-East Asia: An Extension or Another Process? Hans Jansson 5. US-China Economic Relations Since 1978 Lingsheng Wang and Xiaoming Shen Part 2. Global Management Issues 6. Industrial Strategy and Comparative Advantage: The Case of Australia R.B. McKern 7. Staffing and Personnel Problems in Multinational Corporations in the Asia-Pacific Region Herman F. Schwind 8. A Longitudinal Study of Recruitment Advertisements for China Trade Executives in Hong Kong: 1977-1988 Chi-Fai Chan and Kam-Hon Lee 9. Corporate Planning Practices of Companies in Singapore: A Comparison by Nationalities Chow-Hou Wee, Seok-Kuan Lee and John O. Farley 10. Strategic Planning Practices in Hong Kong: A Cultural Dimension David Reid and Kam-Hon Lee Part 3. Global Marketing Issues 11. Global Marketing Strategies: Swedish Firms in South-East Asia Pervez N. Ghauri 12. Innovation Strategies for Firms in the Industrializing and Newly Industrialized Asian Countries Heidi Vernon-Wortzel and Lawrence H. Wortzel 13. Cost-Based Pricing in Global Markets: Practices of New Zealand Firms A. Tansu Barker and Erdener Kaynak 14. Culture and Marketing Negotiations: The Case of Hong Kong Chinese Executives in US-China Trade Kam-Hon Lee Part 4. Global Trade Issues 15. Diversification Benefits of Investing in the Asia-Pacific Region Raj Aggarwal and Luc A. Soenen 16. Localization and Chinese Banking in South-East Asia Chak-Yan Chang 17. The PRC’s Hong Kong-Based Conglomerates: Their Role in National Development Ta-Lang Shih 18. Alternative Approaches to Development of Computer Technology: A Comparison of India, Japan and Singapore Anant P. Negandhi and Aspy P.Palia Part 5. Future Global Business in the Asia-Pacific Region 19. The Emerging Pacific Century: Myth or Reality? Kam-Hon Lee
Descriere
This book, first published in 1989, examines the practice of international business in the Asia-Pacific region. It examines the factors which have influenced its growth and dissemination and analyses particular elements in a transnational, cross-cultural and comparative way.