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Global Business Strategy de John A. Pearce II

Global Business Strategy

Autor John A. Pearce II, Cornelis A. de Kluyver
en Limba Engleză Paperback – 15 mai 2021
Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.
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Specificații

ISBN-13: 9781637420423
ISBN-10: 1637420420
Pagini: 286
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.39 kg
Ediția:2. Auflage
Editura: Business Expert Press

Notă biografică

Dr. Cornelis A. ("Kees") de Kluyver is professor emeritus and former dean and James and Shirley Rippey distinguished professor at the Lundquist College of Business at the University of Oregon. His authored books include Strategic Management: An Executive Perspective (with John a. Pearce II, Business Expert Press, 2015), Strategy: A View from the Top (with John A. Pearce II, Prentice Hall, now in its fourth edition and translated in Spanish, Portuguese, Japanese, Korean, and Chinese), A Primer on Corporate Governance (Business Expert Press, 2013, in its second edition), and Fundamentals of Global Strategy: A Business Model Approach (Business Expert Press, 2010). Dr. de Kluyver is listed in Cambridge's Who's Who.

Descriere

Looks at the opportunities and risks associated with staking out a global competitive presence, and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.