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Gift Giving: A Research Anthology

Editat de Cele Otnes
en Limba Engleză Hardback – 1996
Gift Giving brings together 21 scholars from a variety of disciplines—including consumer behavior, communications, and sociology—who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.
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Specificații

ISBN-13: 9780879727055
ISBN-10: 0879727055
Pagini: 248
Ilustrații: 22 figs.
Dimensiuni: 152 x 229 x 25 mm
Greutate: 0.56 kg
Ediția:1
Editura: University of Wisconsin Press
Colecția Popular Press 1

Descriere

Gift Giving brings together 21 scholars from a variety of disciplines—including consumer behavior, communications, and sociology—who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.