Have you ever wanted to start a small business? Have you've ever thought it was tough to do so? Unsure of how to get it started or how you will obtain customers? Or do you have a business that you seem to losing your current customers or cannot understand how you can get more customers to stay in business? Do you have an idea of what you want your business to look like or grow into but nothing seems to be heading in that direction? I completely understand your confusion and fears. There's so much information out there on the internet and so many self-help gurus out there, that it either takes time to put all the information to gather or you have to pay top dollar to have a guru explain it to you. My name is Susan Kilmer and I am the author of this Marketing guide. Over the course of my business and entrepreneurship background, I have taught hundreds among hundreds of aspiring entrepreneurs how to start a business and business owners how they keep their business going and one of the things they have all said at one time or another is "I wish there was some manual or guide that will walk me through understanding marketing and getting customers that I know I need to know to start, operate or grow my business." I listened and I did it. I created this concise yet clear guide on how YOU can better understanding the fundamentals of marketing and how you can use these basic principles to get your first or new customers and how you can keep your current ones. It's not just any guide, it takes you through several things including: - What is marketing? - Why is marketing so important? - What is a target market and why are they so important? - How do I build an effective marketing strategy? And much more