Gauge/gravity duality which originates from string theory relates strongly coupled gauge theories to weakly coupled gravity theories. This duality allows for computations of non-perturbative results on the field theory side by perturbative calculations on the gravity side. We use gauge/gravity duality to investigate various phenomena of strongly coupled systems. In particular, we consider applications of the duality to real-world systems such as condensed matter systems and the quark-gluon plasma created by heavy ion collisions at the Relativistic Heavy Ion Collider (RHIC) and the Large Hadron Collider (LHC).