• The Game Boy is one of the most iconic pieces of gamer hardware, selling over 100m units in its lifetime.
• Classic Nintendo games continue to be hugely popular with even the latest Nintendo hardware offering digital editions.
• Retro gaming is incredibly popular on YouTube: Gaming Historian (587k), 8bitGuy (912k), and Cinemassacre (2.7m).
• Greg Farrell has a large international following and his modded products are in high demand.
• he is a respected authority on game boy modding and retro gaming.