Discover a simple, proven framework for helping clients stick with healthy lifestyle changes Written for Health, Wellness Coaches (and allied Health Professionals) - wishing to upgrade their coaching and motivational skills - by WellCoach UK Founder Noel Lyons MSc (since 2004). With revealing research from the latest science on motivation, Fully Willing presents 21 evidence-based principles for facilitating self-motivated action toward healthy lifestyle change. Fusing self-determination theory with applied behaviour change science ensures the client go's beyond doing merely what the 'expert' wants or expects them to do. It enables them to reach the point of wanting to do it for themself - Yes Fully Willing... Translating the latest coaching psychology science into best practise, in an easy to understand and concise manner. Given the increasingly, alarming physical and mental health statistics in the world today; it's reassuring to remember - science has answers! And we need more health and wellness professionals asking the right coaching questions... "Noel Lyons is the real deal! I have known his work for years and watched him transform clients health and fitness in amazing ways! This book will be a great introduction to an awesome health coach! " - Mimi Peak (ICF Certified Coach and Owner of Peak Experiences Coaching)