This book is dedicated to those who want to increase and improve the performance of their sales team and keep them highly motivated and accomplishing beyond expectations. My focus will be on the frontline, the coal face, being with the salesperson as I believe the sales coaches role is to be with their people at all times. Helping them, guiding, supporting and above all coaching them. So if you're the sales coach that likes to drive your desk, handle head office problems, immersing themselves into politics and projects and keeping an eye on your sales people through a CRM dashboard, then this book is not for you.