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From Single to Scale de Michael Killen

From Single to Scale

Autor Michael Killen
en Limba Engleză Paperback – 8 sep 2018
Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person."

Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions:
  • Do I have to do the work or can I outsource it to someone else?
  • Can I receive 1,000 orders tomorrow and handle it? 
  • Is the process/delivery repeatable so anyone can do it? 

What You'll Learn
  • Develop a profitable, scalable business from what you’re doing now 
  • Create content and attract an audience to that content 
  • Outsource your scalableprocess 
  • Scale your profit and money management 
  • Optimize your growth and prioritize meeting and exceeding your goals

Who This Book Is For
Consultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

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Specificații

ISBN-13: 9781484238134
ISBN-10: 1484238133
Pagini: 232
Ilustrații: IX, 221 p. 5 illus.
Dimensiuni: 155 x 235 x 13 mm
Greutate: 0.36 kg
Ediția:First Edition
Editura: Apress
Locul publicării:Berkeley, CA, United States

Cuprins

Chapter 1: Why You Need to Scale.- Chapter 2: What's Stopping You From Scaling?.- Chapter 3: Types of single person, scalable businesses.- Chapter 4: Developing a Scalable Product from What You've Got.- Chapter 5: Creating Content for a Scalable Product.- Chapter 6: Building a Larger Audience.- Chapter 7: Connecting More of That Audience to a Scalable Product.- Chapter 8: Why Process Is the Key to Scale.- Chapter 9: Outsourcing the Scalable Process.- Chapter 10: Growth Optimization.- Chapter 11: Profit and Money Management to Scale.- Chapter 12: Scale and Growth Are Just Around the Corner.-

Notă biografică

Michael Killen currently runs his own consultancy, where he coaches businesses on money, scale, finding customers, and making sales. In 2017, Mike sold his first business to a larger media agency. He has background in digital marketing, having worked for a large global corporation as a lead, developing digital marketing strategies for small to medium businesses that fit their business needs.

Textul de pe ultima copertă

Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person."

Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions:
  • Do I have to do the work or can I outsource it to someone else?
  • Can I receive 1,000 orders tomorrow and handle it? 
  • Is the process/delivery repeatable so anyone can do it? 
What You'll Learn:
  • Develop a profitable, scalable business from what you’re doing now 
  • Create content and attract an audience to that content 
  • Outsource your scalable process 
  • Scaleyour profit and money management 
  • Optimize your growth and prioritize meeting and exceeding your goals

Caracteristici

Teaches how to scale via three pragmatic and practical laws that have proven results A play-by-play book that maps out the scaling process with examples, sales copy, pre-written email sequences, and more Provides examples and steps taken by successful businesses that have scaled