From Scratch

Alice Kelly, known to many as @fromscratchbaker, is a 22-year-old classically trained baker and digital creator who brings accessible, easy-to-follow baking recipes to a wide online community. She trained in Baking and Pastry Arts Management at Technological University Dublin and has built a substantial online presence, with tens of millions of monthly viewers. After her frog doughnuts went viral in 2023, Alice's audience has since grown to a combined following of 3.9 million across her platforms. Sharing her reliable baking recipes and behind-the-scenes peeks of what daily life as a baker looks like, as well as the realities of being a kitchen creative, Alice's content receives over 600 million views a year. Alice has appeared on Ireland AM, RTÉ Radio 1 and RTÉ 2FM, has featured in the Irish Times and Irish Country Magazine, and has been included in TikTok Ireland's Creator Spotlight. Alice is also an ambassador for Breast Cancer Ireland and the Irish Haemochromatosis Association.