Free
Autor Chris Andersonen Limba Engleză Paperback – apr 2010
Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.
In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
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Specificații
ISBN-13: 9781401310325
ISBN-10: 140131032X
Pagini: 306
Dimensiuni: 133 x 203 x 18 mm
Greutate: 0.39 kg
Editura: HYPERION - ACQUIRED ASSETS
ISBN-10: 140131032X
Pagini: 306
Dimensiuni: 133 x 203 x 18 mm
Greutate: 0.39 kg
Editura: HYPERION - ACQUIRED ASSETS
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Recenzii
"I'd put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era."—Alan T. Saracevic, San Francisco Chronicle
Notă biografică
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to nine National Magazine Award nominations, winning the top prize for General Excellence in 2005, 2007 and 2009. AdAge magazine named him Editor of the Year in 2005. Previously he was at The Economist, and Nature and Science magazines. He is the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award in 2006 and won the Loeb Award for best business book in 2007. He lives in Northern California with his wife and five children.
Descriere
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And what happens when those things are then made available to the consumer for free?In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights.
And what happens when those things are then made available to the consumer for free?In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights.