An advertising agency founder's personal account of how living next door to an economic behemoth and the Canadian government's 1988 Free Trade agreement with the United States, amongst other factors, sent the advertising business in Canada into a tailspin. Within a decade the consequences would be evident for all to see. This book follows the author's travails as he builds a Canadian advertising agency while battling elephant-sized American invaders. The 1980s was a historic time as the very survival of the advertising industry and hundreds of thousands of associated jobs across the country were in doubt.