Franchise Success: The New Formula is the result of years of experience and the study of the psychological aspects of franchisees, their development and their potential for success. Whether you are a franchisee or a franchisor, this book will enable you to clarify what you desire, eliminate those patterns that no longer serve you and determine when you are ready to make your dreams come true. This book will also help franchisors understand how they can make a significant and sustainable difference in the success of their franchisees. It also provides the keys for franchisees to take hold of their destinies and make their dreams a reality.