This book examines how media shapes the public's perception of migration, exploring the framing strategies that dominate coverage and policy debates across Europe, with Italy as a focal case. Analyzing thirty years of media narratives, it delves into recurring frames—such as crime, humanitarianism, and security risks—that create narrow yet powerful interpretations of migration. Through a sociological lens and mixed-method analysis, the authors provide a model to understand these frames and their impact on public opinion, policy, and activism. This book will interest scholars, students, and practitioners in media studies, sociology, and political science.