How often are we asked to form a view about a company, a situation, an opportunity or a person in the course of our work? As we strive to find a role in this knowledge-based economy, it seems like we need to form a view about practically anything and everything. In the past, he who can get hold of information fastest will be the delight of his stakeholders - his superiors, bosses, or customers, but those were the days when digital technology and the internet were at their nascent development stage. Bosses and customers require the knowledge operators of today to generate insights from whatever information they can get. Mere access to information means absolutely nothing in this hyper-connected world. It is often what we do with what we know that makes all the difference. The cutting edge is about speed and accuracy of the views and consequently, the decisions made. All of the aforementioned points to this elusive Art of Forming Views. This book explores how effective business and thought leaders as well as investment practitioners employ two simple ideas to form views effectively and efficiently. This book is ideal for corporate greenhorns, and those fresh out of college who may feel lost in the corporate and investments world. For the more experienced workers and investors, it is also a refreshingly honest book that consists of interesting anecdotes to encourage the readers.