FOCUS- A new book on the nine steps to success in life and business by Simin Hashemizadeh "People often talk about success as if it's something they automatically deserve or have a birth right to expect. I've found that the true measure of true and long lasting success in life is more than fi nancial gain. It's diffi cult to achieve and even harder to hang onto. Simin's book is the remarkable journey of a woman who put her mind, heart and soul into building a life of meaning and purpose, and to that end, she has achieved a level a true measure of real success that is inspirational." - Mark Geragos, attorney Simin Hashemizadeh is a successful entrepreneur who heads two premier surgical centers in Beverly Hills and Encino. Simin is following in the footsteps of her father who founded more than 300 medical clinics in Iran. In addition, Simin started a sophisticated Forbelle Luxury Caviar beauty and skin care product line. These have been treated to celebrities at Golden Globe and Oscar Gifting Suites. Simin is a generous person providing philanthropic support to various organizations. Her contributions to humanity have been recognized by numerous celebrities. She was awarded an honorary Doctorate Degree from Dubna University, internationally known for its focus on higher education in humanities and natural sciences. In June 2009, Hashemizadeh hosted a fundraising dinner for Larry King and the Larry King Cardiac Foundation to support King's ongoing mission to provide funding for life-saving heart surgery for individuals who cannot afford it. Simin supported the Red Eye, Inc., an affiliate of the Dream Center Downtown in an event hosted by music legend Smokey Robinson to help keep L.A. teenagers keep off drugs and have productive lives. In April 2010, Simin made a generous charitable contribution to Red Cross of Santa Monica at the red tie gala including a $25000 life-sized portrait of Jada Pinkett Smith. Simin held several fund-raising event to support the Mbenga Foundation (headed by Didier Mbenga of LA Lakers) to raise money for children of Congo.