Focus Groups: A Practical Guide for Applied Research

Autor Richard A. Krueger, Mary Anne Casey

en Limba Engleză Electronic book text – 21 iul 2014

Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.

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Specificații

ISBN-13: 9781483365237
ISBN-10: 1483365239
Pagini: 280
Dimensiuni: 187 x 232 mm
Ediția:Fifth Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States

Recenzii

“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.”

"An excellent 'focused' book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research."

Cuprins

PREFACE
ACKNOWLEDGEMENTS
1. Overview of Focus Groups
2. Planning The Focus Group Study
3. Developing a Questioning Route
4. Participants in a Focus Group
5. Moderating Skills
6. Analyzing Focus Group Results
7. Reporting
8. Focus Group Research
9. Focus Group Interviewing with Young People
10. International and Cross-Cultural Focus Group Interviewing
11. Telephone and Internet Focus Group Interviewing
12. Focus Group Interviewing Within the Organization
13. Modifications of Focus Groups
14. Answering Questions About the Quality of Focus Group Research

Descriere

The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome.