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Floramama de Chloé Roy

Floramama

Autor Chloé Roy
en Limba Engleză Hardback – 7 iul 2026
Floramama blends a strong focus on ecological flower growing practices with solid entrepreneurial insight and a comprehensive exploration of the artistry of floral arrangement and design. This visually rich, hands-on guide will be prized by everyone from the backyard gardener to the budding flower farmer.
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Specificații

ISBN-13: 9781774060346
ISBN-10: 1774060345
Pagini: 320
Dimensiuni: 187 x 255 x 26 mm
Greutate: 1 kg
Editura: New Society Publishers

Notă biografică

Chloé Roy is a successful ecological flower grower, flower farming instructor, and founder of the groundbreaking start-up Floramama. After working with Jean-Martin Fortier at Les Jardins de la Grelinette for two years, she was inspired to apply her newly acquired skills in human-scale agriculture to floriculture. Chloé studied cut flower production with Erin Benzakein of Floret Flowers and learned floral arranging from Sarah Ryhanen of New York-based Saipua. She launched Floramama, Quebec's first biointensive flower farm, in 2014. Since then, Floramama has grown to provide full-time employment for several women while delivering bouquets to over 550 annual subscribers and selling to the public through farmers markets, to florists and designers, to small local shops and a large organic grocery store chain, as well as arranging flowers for weddings and events, turning Floramama's 1.5 acres of flowers into a $380,000 annual business. Chloé lives and farms in Frelighsburg, Quebec.