We have all heard the self-help gurus throw around the term "Mindset" as being the key to success. The problem is they use the term freely without ever answering the question, "What is my mindset made of and how do I get the one I want?" After posing that question for two years to every expert he could find, PJ McClure set out on a 12-year quest to discover the answer himself. Interviewing and studying hundreds of people who were successful in every area of life and comparing them with thousands who were not, PJ uncovered the greatest public secret of our age. In Flip the S.W.I.T.C.H., PJ McClure reveals the seven pieces of your mindset and how you can take control of each one to program yourself for whatever success you desire. Through his personal stories of discovery and those the people he has studied, you learn how close you already are to life-long success, fulfillment and happiness. PJ's message of choice, possibility and personal responsibility has already transformed thousands of lives in 23 countries. Now it's time for yours.