A collaboration by Thom Norman & Dan Broadbent, FIVE.SEVEN.FIVE is a collection of one hundred haikus exchanged via text message and social media over three weeks. A whimsical comment by Dan Broadbent one night about haiku was respond to by Thom Norman and the game was on. As soon as it came about it was over. Three weeks of obsession and internal consumption by both contributors spawned FIVE.SEVEN.FIVE.