Fifty Million Rising: The New Generation of Working Women Transforming the Muslim World
Autor Saadia Zahidien Limba Engleză Hardback – 12 apr 2018
Zahidi documents this revolution through the stories of the remarkable women who are at the forefront of this shift, from McDonald's workers in Pakistan, to middle class software technicians in Egypt, to the heads of global Saudi conglomerates. Zahidi calculates that if female labor participation rose to Western levels, the GDP of many Middle East regions would spike dramatically.
The implications are enormous. As businesses learn how to integrate the new female talent pool, their business models will need to adapt to accommodate their new consumers and their new talent. New businesses are already beginning to emerge that cater to women's purchasing power, creating new opportunities for female entrepreneurs, and growing the health, education, food, beverage, and retail sectors that are critical to a diversified, stable economy. At the same time, the new economic and social power of women will force the hands of politicians and policymakers who still consider women second class citizens.
Many of these women face a backlash from conservative voices and even members of their families. But because this is an economic revolution, Zahidi argues that it will endure, overcoming cultural mores and forever remaking these societies in ways that we, too, can learn from.
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Specificații
ISBN-13: 9781568585901
ISBN-10: 156858590X
Pagini: 288
Dimensiuni: 171 x 245 x 25 mm
Greutate: 0.49 kg
Editura: Little Brown
Colecția Bold Type Books
Locul publicării:London, United Kingdom
ISBN-10: 156858590X
Pagini: 288
Dimensiuni: 171 x 245 x 25 mm
Greutate: 0.49 kg
Editura: Little Brown
Colecția Bold Type Books
Locul publicării:London, United Kingdom