Providing feedback to others about their performance is a key developmental experience. But not all feedback is effective in making the best use of that experience. This book demonstrates how to make the feedback you give more effective so that others can benefit from your message. In this new edition, we've updated how we talk about, teach, and demonstrate the SBI Feedback model, which has helped many leaders give actionable, direct, and objective feedback. We've also added material dealing with giving virtual feedback, and incorporated up-to-date research from both inside and outside CCL to make sure you can best meet the leadership challenges you face in today's world.