This book explores and analyzes the ways fat acceptance activists have advocated through language and tactical action. Using Anthony Giddens' concept of Structuration in the make-up of ideology, the book identifies how fat acceptance activists use signification, domination, and legitimation to strengthen their cause. Thus, their actions are both rhetorical and tactical. Fat-considered a descriptor and not a negative label among activists-is highly stigmatized for arbitrary reasons in various areas of life ranging from the fashion industry to health care. This books shows how fat acceptance activists work to remedy this situation.