Fashion
Autor Mary G Wolfeen Limba Engleză Hardback – 29 dec 2016
- Help students understand today's apparel industry and learn the skills needed to become more attuned to consumer concerns.
- Explore globalization and current trends for textile companies, apparel manufacturers, retailers, and consumers, including industry-wide collaboration, omni-channel retailing, and cross-channel shopping.
- Analyze how the availability of information online is changing fashion firms' product development, promotion, and selling techniques and how apps and social media affect consumer comparison shopping and buying practices.
- Weigh the dilemma of imports, environmental sustainability, and ethical and social issues about companies when buying their goods.
- Expose students to career clusters and the many career opportunities within the apparel industry.
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Specificații
ISBN-13: 9781631264474
ISBN-10: 1631264478
Pagini: 528
Dimensiuni: 221 x 277 x 23 mm
Greutate: 1.41 kg
Ediția:7th Seventh Edition, Textbook edition
Editura: Goodheart-Wilcox Publisher
ISBN-10: 1631264478
Pagini: 528
Dimensiuni: 221 x 277 x 23 mm
Greutate: 1.41 kg
Ediția:7th Seventh Edition, Textbook edition
Editura: Goodheart-Wilcox Publisher