Alan Edgewater finds himself a best-selling author and motivational speaker. His base of operations in St. Louis, Missouri allows him to stay somewhat grounded but with growing influence and aspirations he becomes something of a local industry. His team of advisors and a hapless mega lottery winner influence his marketing strategies as he builds on his business. At the core of his enterprise is the idea of embracing failure instead of fearing it. Surprising outcomes come as Alan lends his name to an unconditional scholarship program and the scholars provide insight into unfettered life choices. Alan's journey and that of his close-knit associates create a tapestry of extraordinary events in this thought-provoking novel.