When you look in the mirror, what do you see? In a youth-focused culture where women's faces are filtered, smoothed, and endlessly compared, looking "young for your age" is still treated as a compliment. But what if there was nothing wrong with looking older at all? Face It. Own It! is a powerful and intimate collection exploring how women really feel about growing older. Created by writer and photographer Jo Blackwell, this book brings together 166 black and white portraits of women over 40, photographed without make-up, styling, or filters. It also includes the words and photographs of more than 100 women who sent in their own bare-faced selfies, wanting to be seen honestly. This project is about normalising older faces. Every line, grey hair, lump, and bump speaks of experience, resilience, and character. There is nothing wrong with wanting to look good, or with wearing make-up. But this book gently challenges the idea that youth is the only acceptable version of beauty, and invites women to reclaim their natural appearance without shame. The women featured here speak openly and thoughtfully about:Ageing as a woman in midlife and beyond Confidence and self-acceptance after 40 and 50 Menopause, visibility, and changing identity Letting go of unrealistic expectations Learning to see themselves clearly, and kindly Originally featured on the BBC, the Face It. Own It project resonated with women across the UK who were ready to see themselves reflected without filters or apology. Jo Blackwell sees beauty in every woman she photographs. This book is her way of holding up a mirror and reflecting that truth back. Face it. Own it.