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Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives

Autor Howard J. Ross, Jake Ross Cuvânt înainte de John A. Powell
en Limba Engleză Hardback – 9 mar 2026
To be human is to be biased, especially with today's technologies and politics reinforcing our unconscious reactions.

Most people do not see themselves as biased towards people different from themselves, yet disparities and dangerous prejudices still run rampant. Why is that? And is there anything we can do about it?

Building on the transformational lessons of the bestselling Everyday Bias, Howard J. Ross and Jake Ross reveal how bias is built into our increasingly digital lives and how we must fight against the epidemic of isolation and loneliness tearing apart our sense of connection and belonging.

New chapters explore structures of power that create micro-inequities and micro-advantages, the digital attention economy's promotion of isolation and destruction of trust through misinformation, and the embedded prejudices being promoted by artificial intelligence.

Learning to see bias and disengage from it, Howard and Jake show us how to break destructive cognitive patterns to create healthier, more conscious relationships and organizations, both in our personal and professional lives.
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Specificații

ISBN-13: 9798216201144
Pagini: 336
Ilustrații: 11 b/w illus
Dimensiuni: 152 x 229 x 25 mm
Greutate: 0.45 kg
Ediția:2nd edition
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States

Cuprins

Acknowledgments
Introduction: Blinded by the Light of Our Bias
1. If You Are Human, You Are Biased
2. Thinking about Thinking
3. The Many Faces of Bias
4. Life, Death, Arrests, and Unconscious Bias
5. Who Has the Power?
6. The Cost of the Attention Economy
7. Hey Siri, Are you Biased?
8. Like Water for the Fish: Networks of Bias in Everyday Life
9. Shifting to Neutral: How We Can Learn to Disengage from Bias
10. Incubators of Consciousness: Creating More Conscious Organizations
Conclusion: A Brave New World, A Grand New Journey
Appendix: A Top Ten List of Ways to Navigate Bias in Talent Management
Notes
Bibliography
Index
About the Authors

Recenzii

We are certain we are 'one' person, not a thousand different selves reacting unconsciously to thousands of different stimuli. Everyday Bias is an important guide to seeing oneself the way others might.
Both thoughtfully situated in its philosophical context while also making effective use of up-to-date scientific research, Everyday Bias is critically valuable in the era where AI technologies are becoming pervasive. This book will be valuable both to users and developers of AI technologies who want to better understand how these systems risk perpetuating the bias that is already ubiquitous in the world.
This new edition of Everyday Bias deepens our understanding of the human dynamics of decision-making by expanding beyond face-to-face human interaction into an exploration of how bias shapes and is shaped by artificial intelligence and social media. At a time when our lives are being increasingly influenced by these technologies, this is an important and valuable read! I strongly recommend this book!
In this new edition, Howard and Jake Ross have gone beyond their important work in helping leaders understand the function and impact of bias. They now show us how even our technological worlds of AI and social media can be deeply impacted by and can correspondingly spread bias and misunderstanding. Given the importance of these technologies in our modern world, this book is essential reading!
This book should be on every executive's desk. Howard and Jake Ross cut through the noise with clarity and compassion, reminding us that bias isn't a flaw in a few bad people, it's a feature of every human brain. The question is what we do about it. Everyday Bias gives us the tools. Our organizations and our people deserve nothing less.
Ever since reading Everyday Bias more than a decade ago, I have returned repeatedly to the insights the book offers. The new edition is even more compelling given today's climate where bias and prejudice seem to drive us further away from our humanity. The examples and lessons in this book are important for all of us to hear.
In Everyday Bias, pioneering thought leader Howard J. Ross reshaped how millions of readers understand unconscious bias-not as a moral failing of a few, but as a fundamental feature of being human. In this new edition, coauthored with his son Jake Ross, that insight is brought urgently into the present moment, where technology, polarization and accelerating social change have raised the stakes even higher. At once deeply human and sharply contemporary, this is a vital guide for anyone seeking to navigate a complex world with greater wisdom, compassion and responsibility.
Howard and Jake Ross take the reader on a fascinating journey into what it means to be human. Rather than berate our biased brains, they acknowledge the ubiquity of bias and illustrate how various forms of bias manifest in our daily lives, in the media we consume, the perceptions we form, and the decisions we make. Written as a mix of personal stories, historical anecdotes, and research from relevant fields, and with timely new chapters on bias in technology and artificial intelligence, this second edition is an engaging read from start to finish!
The second edition of Everyday Bias contains a rich set of resources to counter the problems of bias that exist in our workplaces, our virtual spaces, and in society generally. The book focuses on a simple idea: that attention to our conscious and unconscious programming will allow us to be freer and can inspire us to treat others equitably. The authors' advice is worth reading by anyone concerned with helping people flourish and assisting organizations to act more equitably in their approach to human concerns.
The first edition of Everyday Bias offered a deep understanding of the science of unconscious bias in the context of work that was done with many of the world's leading organizations, leading to a treasure trove of practical insights. In this new edition, Howard and Jake Ross not only bring in up to date research and examples but expand into exploring how these dynamics impact us in our increasingly digital world, particularly in our increasing reliance on AI and our collective obsession with social media. This book is essential for leaders who are seeking to build inclusive cultures that bind rather than divide us.
The real genius of Everyday Bias is that it allows all of us to better understand bias without the guilt that often prevents us from addressing it. The P.A.U.S.E. model is a groundbreaking shift in how to reconcile bias in an empowering way that will create stronger organizations and nations, better equipped to leverage the strength of difference. And the additional sections on bias in AI and social media couldn't be more important for today's world!
Another gem that promises and delivers validated and practical methods for understanding our own biases. This book stands out as an invaluable guide to recognizing one's own biases and how to effectively interrupt our usual patterns of thinking and behavior. Moreover, it offers fresh thinking through vivid examples of promising practices to disrupt unconscious bias by organizations and corporations. This second edition blends evidence-based data, rigorous analytical research and invaluable personal knowledge to ensure every reader finds new and important insights.
We know so much more about the human brain and bias since Howard Ross first wrote his invaluable guide. Reading this second edition taught me many new, useful tactics for creating inclusive and equitable spaces. The writing style is so warm and welcoming, that even when explaining complicated concepts, it's hard to put the book down. Highly recommended for those who want to make the world a kinder and more just place.
Father-and-son Howard and Jake Ross remind us how profoundly the past two decades have reshaped the way we think, live and connect. From a global pandemic to the rise of the attention economy, from algorithmic bias to our daily interactions with artificial intelligence, we are navigating a world unlike any before it. As a futurist and a daily user of AI, I appreciate the research, thoughtfulness, and balanced approach woven throughout this updated edition. It's an easy, yet compelling read, one that not only helps us understand bias in a rapidly evolving world but leaves us with a powerful and hopeful conviction: We can transcend.
In this new edition of Everyday Bias, we are the beneficiaries of extensive research and clear explanations about why we human beings engage in unconscious judgments. And we are shown how we can learn not to act on our unconscious biases about people who are different from us.