Every Purchase Matters: How Fair Trade Farmers, Companies, and Consumers Are Changing the World: PublicAffairs
Autor Paul Riceen Limba Engleză Hardback – 24 apr 2025
We all have the power to change the world through the products we buy. This simple premise has driven the growth of the conscious consumer movement for decades. Indeed, what started with a handful of niche sustainability brands has exploded into the mainstream with labels like Organic, Non-GMO, and Fair Trade Certified now adorning products in major retailers across the country.
Yet the true promise of ethical sourcing and conscious consumerism has not been fully realized. Paul Rice has dedicated his career to helping consumers and businesses embrace the power they have to protect the environment and improve the lives of farmers and workers on the far side of our global supply chains.
In Every Purchase Matters, Rice reveals the untold story of the Fair Trade movement and its significance for us all. Calling on the close relationships he cultivated over the last forty years with the pioneers of ethical sourcing—CEOs, activists, grassroots farmer leaders, and consumer advocates—Rice gives voice to the visionaries and practitioners who are making sustainable business the new normal. These protagonists share successes and failures, lessons learned, and their extraordinary impact in communities around the world. Their stories illuminate how sustainability is good not only for people and planet but also for business.
Whether you’re a consumer, a business leader, or an investor, Every Purchase Matters offers a rich and persuasive case for conscious capitalism—the change it has brought and the potential it still has to create a more just, equitable, and sustainable world.
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Specificații
ISBN-13: 9781541704039
ISBN-10: 1541704037
Pagini: 336
Dimensiuni: 154 x 236 x 32 mm
Greutate: 0.55 kg
Editura: Little Brown
Colecția PublicAffairs
Seria PublicAffairs
Locul publicării:London, United Kingdom
ISBN-10: 1541704037
Pagini: 336
Dimensiuni: 154 x 236 x 32 mm
Greutate: 0.55 kg
Editura: Little Brown
Colecția PublicAffairs
Seria PublicAffairs
Locul publicării:London, United Kingdom
Descriere
From the founder and CEO of Fair Trade USA, a critical account of the past, present and future of conscious capitalism--the change it has wrought in the world and the potential it still has to confront our greatest challenges.
The climate crisis brings into focus a fundamental question: how can we benefit from our planet's resources--food, water, air, land--without destroying them? And without hurting each other? Fair Trade CEO Paul Rice has spent his life and career on these issues, pushing businesses to take responsibility for the way their products are sourced and encouraging consumers to buy those.
In a world of labor strife, climate disasters, and unpredictable markets, this book is a reminder of how far we've come already, and makes the case that we don't have to despair. Telling stories of both success and failure, Rice shows how both business and politics can be harnessed to bring people out of poverty and natural systems into balance. He takes on hard questions about financial accountability, the perils of greenwashing, and the struggle to move the world towards a safer, better future, while building an argument that it's still possible. This is a story not merely about sourcing and business, but about the power of ideas and what it takes to make them real.
Grounded in the lives of millions of people across the globe, Every Purchase Matters shows readers that the multinational companies often blamed for so many of our social and environmental problems can (and must) become some of the most important actors in creating a more sustainable global economy.
The climate crisis brings into focus a fundamental question: how can we benefit from our planet's resources--food, water, air, land--without destroying them? And without hurting each other? Fair Trade CEO Paul Rice has spent his life and career on these issues, pushing businesses to take responsibility for the way their products are sourced and encouraging consumers to buy those.
In a world of labor strife, climate disasters, and unpredictable markets, this book is a reminder of how far we've come already, and makes the case that we don't have to despair. Telling stories of both success and failure, Rice shows how both business and politics can be harnessed to bring people out of poverty and natural systems into balance. He takes on hard questions about financial accountability, the perils of greenwashing, and the struggle to move the world towards a safer, better future, while building an argument that it's still possible. This is a story not merely about sourcing and business, but about the power of ideas and what it takes to make them real.
Grounded in the lives of millions of people across the globe, Every Purchase Matters shows readers that the multinational companies often blamed for so many of our social and environmental problems can (and must) become some of the most important actors in creating a more sustainable global economy.
Notă biografică
Paul Rice is the founder of Fair Trade USA and a pioneering figure in the conscious capitalism movement. He has been named Ethical Corporation’s 2019 Business Leader of the Year and Social Capitalist of the Year by Fast Company magazine. Rice was also named Outstanding Social Entrepreneur by the World Economic Forum. He lives in Berkeley, California.