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Events Management

Editat de Peter Robinson, Debra Wale, Geoff Dickson
en Limba Engleză Paperback – 27 sep 2010
Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, while also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, "Events Management" provides a current and up-to-date view of the industry in this field.
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Specificații

ISBN-13: 9781845936822
ISBN-10: 1845936825
Pagini: 256
Ilustrații: 42 illustrations
Dimensiuni: 188 x 244 x 18 mm
Greutate: 0.74 kg
Ediția:New.
Editura: C.A.B. International