In 1963, the Pirelli tire company began publishing an annual trade calendar, given as a corporate gift to important customers and chosen celebrities. In its decades of publication, "the Cal" has brought some of the world's best photographers and some of the world's most beautiful and notable women together to produce a deluxe, often risqu , play on the pinup calendar. Photographers have included Terence Donovan, Herb Ritts, Richard Avedon, Annie Leibovitz, Inez van Lamsweerde & Vinoodh Matadin and Helmut Newton; models have included Kate Moss, Heidi Klum, Tavi Gevinson, Serena Williams, Yoko Ono and Lupita Nyong'o.
Eternal Beauty: Over 50 Years of the Pirelli Calendar surveys the history of this unique cross section of society, fashion and art with particular attention to the evolution of the calendar and its representation of women from the 1960s to today.