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Essentials of MIS de Jane Laudon

Essentials of MIS

Autor Jane Laudon, Kenneth Laudon
en Limba Engleză Paperback – 23 ian 2018

După parcurgerea acestui volum, cititorul va dobândi capacitatea de a conduce discuții de management despre sistemele informatice și de a identifica soluții tehnologice pentru provocările complexe ale unei companii moderne. Putem afirma că Essentials of MIS, semnat de Jane Laudon și Kenneth Laudon, nu este doar un manual teoretic, ci un instrument operațional care conectează conceptele fundamentale de MIS la realitatea cotidiană a afacerilor. Dacă Information Systems Today: Managing in the Digital World, Global Edition de Joseph Valacich v-a oferit cadrul teoretic și explorarea peisajului digital global, Essentials of MIS oferă instrumentele practice și rigoarea aplicată necesară pentru a implementa aceste strategii.

Notăm cu interes organizarea riguroasă în trei secțiuni majore. Prima parte plasează sistemele informatice în contextul carierei și al avantajului competitiv, în timp ce a doua secțiune detaliază infrastructura hardware, software și pilonii Business Intelligence. Ultima parte se concentrează pe aplicațiile cheie de sistem pentru era digitală. Ritmul este susținut de cele 12 capitole care nu se limitează la text, ci forțează aplicarea cunoștințelor prin proiecte practice și studii de caz video. Această abordare hibridă asigură o înțelegere profundă a modului în care bazele de date, rețelele de telecomunicații și securitatea cibernetică fundamentează succesul oricărei organizații contemporane.

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Specificații

ISBN-13: 9780134802756
ISBN-10: 0134802756
Pagini: 544
Dimensiuni: 275 x 217 x 24 mm
Greutate: 1.05 kg
Ediția:13. Auflage
Editura: Pearson Education (US)

De ce să citești această carte

Recomandăm această carte oricărui viitor manager sau antreprenor care dorește să înțeleagă tehnologia nu ca pe un cost, ci ca pe un activ strategic. Cititorul câștigă competențe practice în Excel, Access și management de proiect, devenind capabil să utilizeze datele pentru a lua decizii informate. Este resursa ideală pentru cei care vor să facă trecerea de la utilizator de tehnologie la lider care orchestrează sisteme informatice.

Despre autor

Kenneth Laudon a fost profesor de sisteme informaționale la Stern School of Business, New York University, fiind recunoscut la nivel mondial pentru contribuțiile sale în domeniul sistemelor de management. Împreună cu Jane Laudon, au creat unele dintre cele mai utilizate resurse educaționale în domeniul MIS, publicate de Pearson Education (US). Expertiza lor combină cercetarea academică riguroasă cu o înțelegere profundă a nevoilor practice ale corporațiilor, Jane Laudon aducând o perspectivă aplicată esențială pentru studenții care se pregătesc pentru mediul de afaceri real.

Descriere scurtă

For introductory courses in Information Systems or Management Information Systems. Connect essential MIS concepts to everyday life Essentials of MIS is an in-depth look at how today's businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, you will be able to participate in, and even lead, management discussions of information systems for a firm.The 13th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable throughout your business career.
Also available with MyLab MIS MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And, with Decision-Making Mini Simulations and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers.
Note: You are purchasing a standalone product; MyLab does not come packaged with this content. Students, if interested in purchasing this title with MyLab MIS, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab MIS search for:
0134854438 / 9780134854434 MyLab MIS with Pearson eText for Essentials of MIS -- Access Card Package, 13/e


Package consists of:
  • 0134802756 / 9780134802756 Essentials of MIS, 13/e
  • 0134803078 / 9780134803074 MyLab MIS with Pearson eText -- Access Card -- for Essentials of MIS

Notă biografică

Kenneth C. Laudon is a Professor of Information Systems at New York University’s Stern School of Business. He holds a BA in Economics from Stanford and a PhD from Columbia University. He has authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written more than 40 articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.
                                                                                         
Professor Laudon’s current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. Ken’s research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector.
                                                                                         
Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress), Department of Homeland Security, and to the Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms.
                                                                                         
At NYU’s Stern School of Business, Ken Laudon teaches courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. His hobby is sailing.
                                                                                         
 


Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.
                                                                                         
Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Stern School of Business.
                                                                                         
The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated. 

Cuprins

Preface
                 
I.  Information Systems in the Digital Age                                                                     
1. Business Information Systems in Your Career
2. Global E-business and Collaboration                     
3. Achieving Competitive Advantage with Information Systems                                                                           
4. Ethical and Social Issues in Information Systems


II.  Information Technology Infrastructure
5. IT Infrastructure: Hardware and Software
6. Foundations of Business Intelligence: Databases and Information Management                 
7. Telecommunications, the Internet, and Wireless Technology                     
8. Securing Information Systems
                                                                                                                                                                 
III. Key System Applications for the Digital Age  
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications         
10. E-commerce: Digital Markets, Digital Goods
11. Improving Decision Making and Managing Knowledge                                                                                                                                                                             
IV. Building and Managing Systems                                                                                  
12. Building Information Systems and Managing Projects  


Glossary
Subject Index