Entrepreneurship: Hands-On Guide for Today's Entrepreneur
Autor Rhonda Abramsen Limba Engleză Paperback – 30 iun 2012
A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.
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Specificații
ISBN-13: 9781933895260
ISBN-10: 1933895268
Pagini: 498
Ilustrații: Charts &worksheets throughout
Dimensiuni: 210 x 247 x 32 mm
Greutate: 1.19 kg
Editura: Planning Shop
ISBN-10: 1933895268
Pagini: 498
Ilustrații: Charts &worksheets throughout
Dimensiuni: 210 x 247 x 32 mm
Greutate: 1.19 kg
Editura: Planning Shop
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Cuprins
Chapter One: Overview of Entrepreneurship and Small Business
Chapter Two: Opportunity Identification and Feasibility Evaluation
Chapter Three: Basic Business Research
Chapter Four: Your Customers and Target Market
Chapter Five: Strategy and Competitive Advantage
Chapter Six: Money Management
Chapter Seven: Financing Your Business
Chapter Eight: Marketing Fundamentals
Chapter Nine: Marketing Tactics
Chapter Ten: Sales and Distribution
Chapter Eleven: Management
Chapter Twelve: Hiring Employees
Chapter Thirteen: Operations
Chapter Fourteen: Legal Issues
Chapter Fifteen: Social Entrepreneurship and Social Responsibility
Chapter Sixteen: Globalization
Chapter Seventeen: Growing the Venture
Chapter Eighteen: Business Planning
Chapter Two: Opportunity Identification and Feasibility Evaluation
Chapter Three: Basic Business Research
Chapter Four: Your Customers and Target Market
Chapter Five: Strategy and Competitive Advantage
Chapter Six: Money Management
Chapter Seven: Financing Your Business
Chapter Eight: Marketing Fundamentals
Chapter Nine: Marketing Tactics
Chapter Ten: Sales and Distribution
Chapter Eleven: Management
Chapter Twelve: Hiring Employees
Chapter Thirteen: Operations
Chapter Fourteen: Legal Issues
Chapter Fifteen: Social Entrepreneurship and Social Responsibility
Chapter Sixteen: Globalization
Chapter Seventeen: Growing the Venture
Chapter Eighteen: Business Planning
Recenzii
"What separates Rhonda Abrams from the crowd? She is an expert in building successful small businesses. And she continues to create timely, meaningful and (most importantly) useful content for academics, students, and business owners like myself. This book is the definitive guide for anyone who either wants to be an entrepreneur or just wants to grow their own business." - Gene Marks, New York Times small business columnist
Notă biografică
Rhonda Abrams, entrepreneur, author, and nationally syndicated columnist is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today, "Strategies,” is the most widely distributed column on small business and entrepreneurship in the United States. She has written more than a dozen other books on entrepreneurship, including the best-selling Successful Business Plan: Secrets & Strategies, and her books have sold more than a million copies. Rhonda was educated at UCLA and Harvard University.
Descriere
A practical guidebook for people interested in establishing a business with comprehensive coverage of all aspects of starting, running, and growing a business. This book includes everything needed to launch a successful business now.