If you desire success in all areas of your life then it is essential that you have emotional intelligence. Emotional intelligence is the ability to identify and manage your own emotions as well as recognizing and identifying the emotions of others so that you can influence thinking and behavior. Studies done in the area of emotional intelligence have found that when it comes to being happy, successful in your career and relationships emotional intelligence is actually more important than your IQ or intelligence quotient. IQ is important, but what good does it do you if you have a high IQ but you are terribly out of touch with yourself and others? Having emotional intelligence bridges this gap and will allow you to not only get in touch with your own emotions and learn how to effectively manage them but it will enable you to also be in tune with the emotions of others. So how do you develop or refine your emotional intelligence? In his book entitled Emotional Intelligence: A Guide to Understanding Emotions Within Yourself and Others to Achieve Happiness, Great Relationships And Success In Life author Mark West show you step by step how to build your EI muscle. If you want to exert influence in your life and your world, if you want to master conflict resolution, if you want to gain a deeper understanding of other people's perspectives, then this book is the perfect guide for you. After reading it you will be able to identify dangerous people or situations before they happen to you, and you will also develop a skill for identifying problems before they even begin. In addition, you will greatly decrease your vulnerability in situations where you have to deal with other people and finally you will be able to deal better with aggressive behaviors as they show up in your life. These are critical parts of yourself to develop if you are to avoid conflict, or resolve it amicably.