The Store builds paranoia by starting with simple descriptions of the picturesque landscape and the deceptively banal Western town that is Juniper, Arizona. Then The Store arrives. The Store razes a lovely hill to build its huge parking lot. The Store offers well-paying jobs and an astonishing variety of consumer goods. The pattern of delight and worry in the citizens, as The Store spreads its tentacles into local concerns, is believable--disturbingly so.