Effie navigates a quiet rural life after a public influencer family scandal, hiding fame while seeking genuine friendships and a fresh start.

Fifteen-year-old Effie has spent her entire life in the spotlight as the daughter of @thebrightfamily, a famous Irish influencer family known for their picture-perfect posts. But after her dad's very public cheating scandal implodes their online empire, Effie's mam relocates the family to a small rural town for a fresh start.

Desperate to escape her embarrassing past, Effie hides her influencer origins at her new school, where she finally starts to make friends and meets Jack a grounded, gentle boy with a total lack of online presence or knowledge of that world. But as her mam starts reinventing herself, Effie's secrets and her chance at a new beginning are at risk of being exposed in a very public, very messy way.

When your parents are online influencers, perhaps the most rebellious thing you can do is to unsubscribe from your life...