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Efecto Wow de Fernanda Ljuba

Efecto Wow

Autor Fernanda Ljuba
es Limba Spaniolă Paperback – 18 mai 2027
In a world where competing solely on price is no longer enough, Efecto WOW invites you to discover how to win over customers through experiences. The book shares practical tools, inspiring stories, and proven strategies to transform every interaction into a memorable moment. From the role of brand ambassadors to the magic of body language, and from emotion management to the power of storytelling, this book offers a comprehensive journey to learning how to design and execute experiences that turn customers into true fans.
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Specificații

ISBN-13: 9789877189162
ISBN-10: 987718916X
Pagini: 192
Editura: EDICIONES LEA

Notă biografică

A customer experience and service excellence specialist, she has over a decade of luxury hospitality and retail experience. She holds a PR degree and certifications from the Disney Institute, Harvard, and Tony Robbins. She has led teams at Nestlé Nespresso, Pandora LATAM, and Caesar Park Hotels across Latin America and Europe. Founder of Human Academy, she trains teams using leadership, sales, and communication tools. A consultant, coach, and host of the CX LAB and Liderando clientes podcasts, she focuses on "WOW" experiences. She lives in Buenos Aires, and this is her first book.