Economics for Managers, Global Edition
Autor Paul Farnham, Paul G. Farnhamen Limba Engleză Paperback – 13 oct 2014
Preț: 666.47 lei
Preț vechi: 784.08 lei
-15%
Puncte Express: 1000
Preț estimativ în valută:
117.84€ • 136.19$ • 101.81£
117.84€ • 136.19$ • 101.81£
Carte disponibilă
Livrare economică 13-27 aprilie
Livrare express 28 martie-03 aprilie pentru 62.50 lei
Specificații
ISBN-13: 9781292060095
ISBN-10: 1292060093
Pagini: 552
Dimensiuni: 216 x 276 x 30 mm
Greutate: 1.35 kg
Ediția:3. Auflage
Editura: Pearson
ISBN-10: 1292060093
Pagini: 552
Dimensiuni: 216 x 276 x 30 mm
Greutate: 1.35 kg
Ediția:3. Auflage
Editura: Pearson
Cuprins
- PART 1. MICROECONOMIC ANALYSIS
- 1. Managers and Economics
- 2. Demand, Supply, and Equilibrium Prices
- 3. Demand Elasticities
- 4. Techniques for Understanding Consumer Demand and Behavior
- 5. Production and Cost Analysis in the Short Run
- 6. Production and Cost Analysis in the Long Run
- 7. Market Structure: Perfect Competition
- 8. Market Structure: Monopoly and Monopolistic Competition
- 9. Market Structure: Oligopoly
- 10. Pricing Strategies for the Firm
- PART 2. MACROECONOMIC ANALYSIS
- 11. Measuring Macroeconomic Activity
- 12. Spending by Individuals, Firms, and Governments on Real Goods and Services
- 13. The Role of Money in the Macro Economy
- 14. The Aggregate Model of the Macro Economy
- 15. International and Balance of Payments Issues in the Macro Economy
- PART 3. INTEGRATION OF THE FRAMEWORKS
- 16. Combining Micro and Macro Analysis for Managerial Decision Making
- SOLUTIONS TO EVEN-NUMBERED PROBLEMS
- GLOSSARY
- INDEX