eCommerce companies face a growing challenge in the face of the growing success of price-aggregation sites like Google Shopping and massive inventory firms like Amazon.com. How can eCommerce companies attract traffic to their own websites and convert profitable, long term customers to build a valuable business enterprise? "How To Sell Better Than Amazon" explores the eCommerce applications of "Inbound Marketing", a methodology of marketing that focuses on using content and engagement to create marketing that people love - and therefore want to receive. This book focuses on how to avoid a price war by focusing on the research phases of the consumer buying cycle, and how to model an eCommerce business to focus on increasing the life time value of customers through persona targeted marketing campaigns.