Introduction: Why this book now? E-Ployment: Living & working in the cloud: a personal journey Here's what Lynn Franks, Women's Empowerment Guru and Business Women, has to say about it: 'Ad agencies and marketing service companies should be extremely nervous right now about the freelance networks going out to compete with them. Networks made up of people achieving a better work/life balance, becoming more free and taking control of their own lives and future. This book tells you why they're succeeding and how you could too.' E-Ployment tells the story of UP THERE, EVERYWHERE, the global cloud based agency, and a revolutionary new business model, a model that will be applied to even more service industries in the future. We all know that things seem to be converging more and more as our personal and work lives becoming increasingly intermingled. Today, we think nothing of watching a fun video on YouTube at 10 in the morning or answering business emails at 10 at night. The challenges of picking the kids up from school mid afternoon and delivering them to their various activities has to be balanced with managing a job. This is the picture for many of us who work in service industries. The world of work has to change and traditional employment is fast becoming a thing of the past. The cloud and digital tools we've come to take for granted offer us more independence than ever before. We're discovering that we can take control of our own lives and futures. Read about it in E-Ployment. Living & working in the cloud: a personal journey