The Theme: This is for the buyers and the sellers in a free-market economy. The wide audience consists of everyone who engages in bargaining over price (i.e., almost all of us). The narrower audience consists of inexperienced individuals who don't know much about the bargaining game, but want to learn. The latter group includes (a) young executives and entrepreneurs in the early stages of their careers, and (b) consumers who feel they're paying too much for goods and services. This book should help level the playing field. The Mantra: Bargaining can be taught. Bargaining can be learned. Bargainers are made, not born.