Drag Queens Are Amaaazing!

Bernadette A. Bohan, MEd., is an expert UX strategist, researcher, and designer with over a decade of experience leading global teams at the world's most influential and innovative companies-including Google, Microsoft, Deloitte, and pioneering startups across the tech landscape. She specializes in training teams to establish, build and scale AI-powered, qualitative and quantitative, mixed-methods research programs that inform product strategy across complex technical domains-from voice intelligence and developer tools to mobile apps and enterprise productivity platforms. Her work drives clarity, usability, and measurable impact in even the most sophisticated systems with proven business impact. With a deep expertise in educational leadership, inclusive design, and AI-driven innovation and integration, Bernadette empowers teams to accelerate product development without compromising research rigor. She delivers scalable UX strategies, enhances usability for technical audiences, and champions human-centered design that improves user retention, product quality, and business ROI. If you're passionate about UX and the measurable impact of research on design and product outcomes, this book is for you.