Find out how to set up experiments to track minor changes to your copy that can easily result in tons more sales and make a real difference to your bottom line. You decide upon a change to your sales page that you want to test. Then you add some simple code to your sales page and some to your thank-you page. The code comes from a free tool that shows variations of your sales pages to your visitors at random, and tracks the conversion rates of each page. You then just wait and see which performs the best And then you do it again. And again. And again... Find out how to track your variations scientifically, so you know which variation performs best at the end of each experiment. Discover just how quickly you can set new experiments going. It's far quicker to do than you think It's the obvious and yet little-used technique that your competitors probably aren't using, so use it to crush them Make extra profits and reinvest them to generate more traffic and even more sales -- or just keep those extra profits for yourself Works with sales pages, squeeze pages, affiliate sign-ups, or any other action you want to track where somebody visits pages to which you can add code As you run more experiments, learn what works and what doesn't, and improve your copywriting skills If you've never tried to optimize your sales process before, find out how it can be a realistic goal to double your sales