This is a 'Not To' book and not a 'How To' book. The book is full of dark humour and describes the pitfalls that small business owners should avoid while building a business. It discusses the interesting relationships between the owner and his family, employees, customers, suppliers, and the taxman. The owner's character and personality traits are discussed extensively. Some of the topics are: - Pillow talk - Growing out of your wife - You and your children - Don't lie - Don't fear - Loneliness - Business partners - Dipping your pen in the company's ink pot - The taxman