Few PR professionals fully understand the process of mergers and acquisitions as it applies to the PR industry. This can cost them dearly when the time comes to buy or sell. In Doing It the Right Way, managing partner for M&A consulting firm Gould+Partners Rick Gould offers a step-by-step examination of the M&A process. In this book, you?ll learn how to: Create value in your company Evaluate the worth of potential acquisitions Understand what sellers want Determine what buyers need to see Manage mergers and acquisitions from start to finish Written with the newest generation of PR professionals in mind, Doing It the Right Way is a valuable addition to your entrepreneurial toolbox. Learn to navigate the pitfalls of the M&A process as you discover how to maximize company profitability and value building opportunities. It?s time to consider your succession plan. Are you ready for what comes next?