Companies worldwide are striving to transform their industries through innovative products and services. Becoming a disruptive organization, however, is easier said than done. Even more difficult is being a company that continually disrupts. Is it possible to discern a code for how companies can achieve this? In this highly readable and engaging book, a disruptive leadership framework is proposed in which caring deeply is placed at the center of the model. Apple is used as the leading example. By turning care into a focal point, a triphasic model is proposed that moves from the personal sphere (individual), to the corporate arena (organizational), and then to the global stage (impact). Nine key factors are identified along this path for how companies can achieve organizational excellence.
This second edition updates all the facts, data, and history around Apple since the first edition and calls out how its revolution of care continues to not only validate its success but astound with its seemingly unfettered upside. Its ability to disrupt seems to have no limits, thus challenging business leaders, present and future, to incorporate the DNA of care as they build and scale businesses. In addition to the previously profiled companies such as Nike, IKEA, 3M, and Starbucks, new case studies including Uniqlo, Alibaba, On Running, 7-Eleven, and Costco are presented to supplement Apple’s story.
Features:

• A new organizational model is given for interpreting Apple's success.
• Nine principles of organizational excellence are discerned from this new model.
• Promotes caring deeply as a focal point for approaching disruptive leadership.
• New corporate profiles include Uniqlo, Alibaba, On Running, 7-Eleven, and Costco.
• Application questions and assignments are included for each chapter, making it an ideal training tool for leadership development and personal application.